In saying that, a one-size-fits-all approach will not suffice when it comes to content marketing. Instead, a focus on creating unique, high-quality and utterly authentic content that is entertaining, useful and interesting for consumers will get you the crown.
From text, video and imagery to infographics, surveys, webinars and podcasts, whatever your preferred content medium is, ensure it is shareable and relevant to your industry.
Content marketing is not a new concept in the world of digital marketing, but right now, it is more important than ever before. Content is the king and it is increasingly working its way to the forefront of all digital marketing strategies, as it becomes a crucial element that reaps big rewards.
So, why is content king?
It’s great for SEO
High-quality, unduplicated content on a brand’s onsite blog has a significant impact on SEO and search engine ranking for a couple of reasons. First, unique content published regularly with 300-500 words, internal links to other relevant content and naturally placed keywords helps a website rank organically for relevant search terms and keywords.
A higher ranking ultimately exposes the brand to
more digital consumers searching for content in its industry. Second, consistently publishing great content creates authority and opens up opportunities to build a glowing backlink profile.
Good content, whether it is in the form of a blog post or social media update, encourages users to engage with the brand, whether they realise it or not. If the content is genuinely good, users will pause to consume the content, understand the brand message and perhaps even comment, like or share the piece of content.
If it’s not, they’ll continue scrolling past and the content will disappear into the black hole that is cyberspace. To further encourage engagement and foster a relationship with consumers through content marketing, ensure all content is pushed out through social media channels and make sharing easy.
Generates new leads and sales
Good content creates brand awareness and authority in a saturated market, which then has the potential to generate new leads and increase sales as more consumers become exposed to the brand. Good content is generally less “salesy” than advertorial, so it gives consumers an opportunity to authentically engage with the brand without a blatant sales message disturbing the engagement. Drowning consumers in product-oriented content can have a negative effect on their relationship with the brand, whereas good editorial fosters the relationship as they move from consumer to customer to brand advocate.
Adds value to your product/service
Content that adds value in some way is generally received well by consumers because it solves a problem in their everyday lives or teaches them something new. The value is intangible and doesn’t have a direct monetary value, however it is invaluable to the business model and the relationship between the brand and consumers. Content that adds value to consumers by educating them on the product/service via how-to blog posts, instructional videos and webinars is ideal for adding value.
Not only is good-quality, original content great for SEO purposes, it’s also a brilliant way to drive traffic to a website and keep consumers on the site for longer. For example, a website with just a homepage and contact page will receive much higher bounce rates, limited page views and very little engagement, whereas a website with an onsite blog packed full of engaging content leaves an impression on the user and encourages them to interact with the site and visit multiple pages.
We could list 5, 10, 20 more reasons why content is king as we inch closer to 2016, but we’ll save them for another time because we have something much more important to tell you about.
If you’re ready to create content including your own course then this is your end a quick note to let you know that this is your last chance to claim a free seat to Teachable’s on-demand masterclass….
Here’s just a taste of what you’ll learn in this jam-packed, 45-minute class…
- The 5 key types of online course businesses and how to identify which is best for you
- Our learnings from the 5,319 online courses that generated revenue last month
- Examples of 30+ different types of online course topics
- The 3-step framework you can use to choose the right course topic
- Strategies you can use to create a curriculum that provides real results for your students
- Tips for recording a beautiful course that you can be proud of — even if you’re on a budget and haven’t used a camera before
- The easiest way to setup your course website and start accepting payments
- Everything you need to know about marketing your course as a first-timer
- A behind-the-scenes walkthrough of our exact course marketing plan
- An 8-day course launch framework that hundreds of instructors have used to enroll their first students in their new courses (with the exact email templates they used!)
- How to scale and grow your course business from a part-time side project to a real business (with 5+ real-life case-studies)
- And a whole lot more!
And at the end of the training, you’ll learn about how you can participate in The Creator Challenge.
In The Creator Challenge, you’ll have the opportunity to create your own online course with a community of thousands of other creators building their first course business too. You’ll learn from guest business mentors like Ramit Sethi, Pat Flynn, Nicole Walters and Melyssa Griffin. And as you hit milestones (like publishing your first course and enrolling your first students) — you’ll earn fun rewards like swag in the mail, valuable software tools, coaching, and more!
The best way to get started is by watching this free masterclass from Teachable. This is the last invitation email I’ll be sending to, so if you haven’t already…
Click here to watch this free on-demand masterclass and learn how to create your course.
Over 10,000+ people watch this training and by far the most popular feedback we get is, “I can’t believe you don’t charge for this.” Be sure to carve out some time and come ready to take notes. This class is jam-packed with learnings. Click here to watch the free training.
At the end of the free training, we’ll share more about The Creator Challenge and how to join in on the action.