Authors meed a marketing plan. Though we think they need other things too: a good book to begin with, an unlimited supply of coffee and friends that keep their spirits lifted, a marketing plan just simply cannot be overlooked.
It doesn’t have to be complex but it does have to answer these five basic points.
- Why publish this book?
- Who will buy and read the book?
- Where can you find those readers?
- How can you put this in front of them in a compelling way?
- Who will help?
I explain more in the video below.