5 Point Book Marketing Plan

Authors meed a marketing plan. Though we think they need other things too: a good book to begin with, an unlimited supply of coffee and friends that keep their spirits lifted, a marketing plan just simply cannot be overlooked.

It doesn’t have to be complex but it does have to answer these five basic points.

  1. Why publish this book?
  2. Who will buy and read the book?
  3. Where can you find those readers?
  4. How can you put this in front of them in a compelling way?
  5. Who will help?

I explain more in the video below.

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