There are more than 25 million small businesses in the United States. As a business owner or marketer, what does this mean for you?
It’s simple. You’re up against a ton of competition.
How in the world can you stand out? Digital marketing is one great place you should start.
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Check out these internet marketing strategies that will work in 2019.
Blogging has been picking up steam over the last few years, and in 2019 it will be bigger than ever. Content marketing is a huge part of SEO, which means that by blogging, you’ll be able to greatly increase the amount of traffic to your site.
2. Webinars and Live Events
Webinars and live events are great for multiple reasons.
First, people love watching video. Multiple studies have found that videos are super engaging and catch people’s attention more than text or images alone.
Second, live video is growing in popularity. Through hosting a webinar or live stream, you’re giving your audience a direct way to engage with your brand.
They can ask questions in real time and get an answer right away.
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As Millennials continue to get older and have increased spending power, it will be important to consider their influence as you market your business.
Here are some ways to attract Millennials to your brand:
- Engage with your audience on social media. Respond to comments. Post exciting and interesting content on the platforms they use most (Instagram, we’re looking at you).
- Consider creating an app. If it makes sense for your business model, an app is a great way to have a direct means of communication with Millennials.
- Prioritize convenience. Millennials are known for wanting quick information. They’ve grown up with the internet and are used to being able to find what they need super quickly. Provide content on your site that fulfills this need and you’ll be successful with this demographic.
> WATCH The Three Most Effective Book Marketing Strategies
Chatbots are a computer program designed to simulate conversation with human visitors. They can be implemented on your website or be set up through messaging applications like Facebook messenger.
Chatbots are a great way to automate customer interaction but still do it in a natural, engaging way. They can also save your team a lot of time and help you decrease the size of your customer support team.
Over the past few years, social media influencers have grown in popularity and impact, and they’ll continue to do so in 2019.
These days, there are all types of influencers out there. No matter your target audience, you’ll be able to find one that reaches your market.
Another trend with influencers is the rise of micro-influencers. They have a smaller reach but are much more affordable, and often have a more specific targeted audience anyway.
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