You would be surprised by the number of writers who are about to release a book, or have already released a book, and have zero marketing in place.
Unfortunately, unless you are a genius and your work is the best book ever in the history of the entire world, you need to market your work. Trouble is, most writers have absolutely no idea where to start.
They just know they want to sell books, but there are other reasons writers should have a firm marketing plan in place.
In addition to selling your book, here are four reasons that writers need to market their books:
Connect with your target audience.
Before you even begin to write a book you first need to know who you’re writing it for. Is your audience children, young adults, single moms, coaches, couples, or entrepreneurs? It’s crucial to know who your book is for in order to figure out how to connect with your intended audience. If you think about it, how will your book gain visibility if you’re not connecting to a network of people? How will your book reach the people who need it? It’s vital to reach out to your audience and build a connection with them.
Grow your readership.
Not only do you need to connect with your target audience, you also need to grow your readership. As a writer, one of the many reasons you have likely chosen to write a book is to share your story with as many people as possible. That entails building your author platform so that you can easily connect with your readers, they can easily connect with you, they can be connected with each other, and they can share your work with their networks. The more people know about your work, the greater success your book will have.
>> Guerrilla Marketing Tactics For Your Book
Build your brand.
Many entrepreneurs write a book as a way to help build their business and expand their services. If you’ve chosen to pen a book as a business strategy, this is an excellent opportunity to demonstrate what you represent and increase your brand awareness. Additionally, getting your book in the right hands propels your business opportunities in your quest to attract and serve more clients.
Earn a profit.
While sales isn’t (or shouldn’t) be the main reason for writing a book, any writer would want to generously profit from their hard work – especially if you intend to become a full-time writer. If you don’t include marketing tactics to boost your book’s discoverability, more likely than not your book will be lost among the numerous other titles in the marketplace. The more eyeballs on your book (the more readers who find your book), the better chance of your book being purchased.
Marketing your book benefits you in more ways than just one.