Many experts, speakers, entrepreneurs and thought leaders are now turning their experience and expertise into books.
Writing a book isn’t the right choice for every entrepreneur. Because honestly, writing it is the easy part. It’s promoting that book that can take even more energy. But becoming a published author can be a valuable way to stand out from the crowd.
Here are some of the ways writing a book can help change your business and your brand.
- Spread Your Message
Putting your business philosophy on paper can be a good way to clarify your message — even if you don’t know you have one. The process of thinking through your philosophy can help you identify the things you do every day that make you and your business uniquely valuable. If, after working through the structure of your book, you still feel you need more material, you may want to interview experts or include case studies about topics you’re covering.
>> Media Making Money
- Attract New Clients
Publishing a book is a terrific way to attract clients to your business. They’re prequalified since they’ve read the book — they’ve already bought into the message. In the end, it saves that upfront time that you would have to spend trying to persuade a buyer.
If you’re worried that people will feel they don’t need to hire you because they can read your book instead, you don’t need to worry. Those are exactly the people who aren’t going to hire you anyway. The good clients you want in your business are the ones who understand that “ultimately, no one else can deliver your services the way you can.
- Sell Your Book — and Yourself
Publishing a book is an event you can use to promote and generate publicity for your business. Being a published author lends you credibility — you are literally the person who “wrote the book” in your field or niche. As you get media hits and as people start giving you coverage you can then promote your media appearances to add to your reputation.
The costs to self-publish can range from under $1,000 on a service like Amazon’s CreateSpace to tens or even hundreds of thousands if you hire a high-profile ghostwriter. Plan for a budget of at least $3,000 to $5,000 to cover editing and production costs. Some of that will come back to you through book sales but your book’s boost to your bottom line is more likely to come from additional clients.
Grab my FREE PDF Money Making Media