One of the easiest and most effective ways of sharing exciting news about your company is distributing press releases to journalists. However, journalists receive hundreds of emails everyday from different companies who want to make into their publications, so you have to make sure that you’re applying some best practices to catch their attention.
1. Get your story in front of real journalists.
Your press release isn’t going to do anything for you unless you can get it in front of people who will cover it.
Need some tips on writing your press release? Check out 5 steps to writing a great press release!
2. Know where to find journalists’ contact information.
If you’ve identified the section and the publication you want to pitch your story to, and are just missing the correct journalist contact information, make sure you know where to find it. To begin with, you can use limited free version of the sites below to begin your media list. Each allows you to look up a few free contacts before asking for a fee.
3. Personalize your pitch by mentioning similar articles the reporter has covered.
There is simply no substitute for cultivating a list of reporters and bloggers who specialize in your field and writing them individually with your press release. Even better – include a mention of a recent article they wrote that was on the same topic as your press release.
Would you like an even easier way for to create a killer press release and then get it to the right people who will give you the kind of media coverage you need to take your book, business or brand to the next level?
This handbook and template kit will walk you through how press releases work, what you need to achieve success and how to quickly craft a press release that will get results. The thing is, most people really struggle getting their press release done. These templates are aimed at helping you finally deliver it within half an hour – or less.
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