To create a winning media strategy, it’s important to know the basics. Here are the 3 things every great media strategy needs.
While I DO believe in the value of press releases and reports, the truth is, you don’t always need to write one whenever you have news to announce. But, even if you don’t really need one, it can be valuable to write one anyway.
Showcasing your expertise to the media and in your business so journalists and clients can clearly see you value is vital. But you don't want to brag. Learn how to say say you’re an expert to the media without actually saying the words “I’m an expert.”
The first step is to Write a Damn Good Press [...]
Who doesn’t like an easy peasy list of things that [...]
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Now you know the tools that aid in increasing your [...]
The major aim of every business is to make a [...]