To create a winning media strategy, it’s important to know the basics. Here are the 3 things every great media strategy needs.
While I DO believe in the value of press releases and reports, the truth is, you don’t always need to write one whenever you have news to announce. But, even if you don’t really need one, it can be valuable to write one anyway.
Showcasing your expertise to the media and in your business so journalists and clients can clearly see you value is vital. But you don’t want to brag. Learn how to say say you’re an expert to the media without actually saying the words “I’m an expert.”
Writing and distributing a press release is an effective way to generate awareness, traffic, and profits for your business. It can be an integral part of your content marketing strategy. However, writing a press release is a bit different than writing a blog post. It has a unique format and goals. Download my template … Read more about Brainstorm Your Press Release Like a Rock Star[…]
The first step is to Write a Damn Good Press Release. Download my Free Template Now! Getting it into the right hands is the next step. It’s all about distribution. Because you’re probably going to want to leverage several distribution channels, it’s helpful to have a checklist. This handy checklist will help ensure you get Read more about 7 Steps to Successfully Distributing Your Press Release[…]
Well, that may be a bit of a stretch. But you’ve been featured in the media and journalists are starting to contact you, finally recognizing you for the rockstar and expert that you are! What happens when they come to your web site and try to find information? Can they easily find what they need Read more about How Media Pages are Bringing Sexy Back in 5 Different Ways[…]
Now you know the tools that aid in increasing your publicity but knowing about them is different from knowing how to use them. When you introduce your business on an online platform, it may seem competitive and somewhat expensive. However, regardless of the misconception that you will have to spend a huge sum of money Read more about Which Low-cost Publicity Strategies Are the Best? Learn about 3.[…]
The major aim of every business is to make a profit. Profit cannot be made if the process of achieving it is faulty. As an entrepreneur, one of the most important strategies to consider is publicity. The right type of publicity will surely drive in loyal customers and adequate brand visibility. Therefore, in order to Read more about 5 Tools That Get Free Publicity for Your Business That’ll Make Your Hair Stand on End[…]