As publicists, one of our main roles after booking a TV interview for a client is to help train and prepare them for their on-air segment. Often times, clients express nervousness prior to appearing in front of the camera, especially after learning that the interview is live (yup, that means[…]
In saying that, a one-size-fits-all approach will not suffice when it comes to content marketing. Instead, a focus on creating unique, high-quality and utterly authentic content that is entertaining, useful and interesting for consumers will get you the crown. From text, video and imagery to infographics, surveys, webinars and podcasts,[…]
Every day, I receive hundreds of pitches from experts, authors, and coaches who want to reach the masses with their message. But the chances are — if their specialty or topic doesn’t immediately grab my attention, I won’t give it a second glance. So today I want to give you[…]
Congratulations! If you’ve been contacted by a media representative for an interview it means that your press and publicity (and media outreach) efforts have been successful. Now is the time to capitalize on that success. A great interview will help you not only share information about your company but also[…]
