As publicists, one of our main roles after booking a TV interview for a client is to help train and prepare them for their on-air segment. Often times, clients express nervousness prior to appearing in front of the camera, especially after learning that the interview is live (yup, that means no do-overs!). And while the Read more about Television Interviews Gone Wrong and How To Fix Them[…]
In saying that, a one-size-fits-all approach will not suffice when it comes to content marketing. Instead, a focus on creating unique, high-quality and utterly authentic content that is entertaining, useful and interesting for consumers will get you the crown. From text, video and imagery to infographics, surveys, webinars and podcasts, whatever your preferred content medium Read more about 5 Reasons Why Content is King[…]
Every day, I receive hundreds of pitches from experts, authors, and coaches who want to reach the masses with their message. But the chances are — if their specialty or topic doesn’t immediately grab my attention, I won’t give it a second glance. So today I want to give you my insider tips to grabbing Read more about 4 Better Ways How to Get a Producer’s Attention[…]
Congratulations! If you’ve been contacted by a media representative for an interview it means that your press and publicity (and media outreach) efforts have been successful. Now is the time to capitalize on that success. A great interview will help you not only share information about your company but also build a positive relationship with Read more about The Ultimate Checklist To a Rockstar Media Interview[…]