How To Pitch To The Media: The 4 No-Fail Strategies

Creating an excellent pitch is very important for a brand or business when it comes to successfully getting media. It is the best way you can convey your stories to the media. Simply sending them a pitch will not guarantee you media coverage. Pitching to the media can be a crucial part and it requires […]

Ideas on How to Get Local Press Coverage: Newspaper, TV, Radio and More

Getting coverage in your local media may not have the prestige of being featured by national media outlets but it often delivers a better return on investment, especially to locally-based businesses. For small businesses, local outlets are a more realistic target for media coverage than the national press. Residents want to read about local news, […]

15 FREE OR AFFORDABLE PR TOOLS TO HELP WITH GETTING MORE MEDIA FOR YOUR BUSINESS

A successful PR campaign will help your business in many ways: raise awareness, add credibility, give you a positive overall image, and get that brand reputation within its community.  However, it sounds easy but it is labor intensive and time consuming. PR trends have evolved, and the same time various PR tools have sprung up […]