Start Small, Aim Big and Get More Media

What media outlet is on your “Big Scary Goals” list? CNN? Inc, Magazine? Oprah? Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least right now. That doesn’t mean your media dreams are always going to be out of […]

4 Reasons Writers Need To Market Their Books

You would be surprised by the number of writers who are about to release a book, or have already released a book, and have zero marketing in place. Unfortunately, unless you are a genius and your work is the best book ever in the history of the entire world, you need to market your work. Trouble […]

8 Ways To Shine A Light On Your Expertise

It’s been proven that people buy from those they know, like, and trust – but a big part of building trust is having years of experience and a certain level of expertise in your field. Think about your own experiences in purchasing products or booking sessions with a coach. You may know and like someone […]

5 Tips on Pitching to the Media as an Author, Expert and Thought Leader

Author, experts and thought leaders need to be able to sell their “news” to the media and the public if they want coverage. But how do you go about garnering media coverage? You have to craft a compelling pitch. A pitch can be as simple as an email to a journalist that sells your story […]

One of nation’s few black female physicists, breaks ground in cancer research

I think it’s safe to say that we all know someone who is battling cancer. Fortunately strides are being made help people live longer with cancer and most importantly to improve their quality of life. I talk with Morehouse School of Medicine Physiology Professor Dr. Hadiyah-Nicole Green who has invented a revolutionary laser procedure that leaves little […]

5 Ways To Build A Better Sales Funnel

Ask any marketing professional and they’ll tell you it’s far more expensive to convert a new customer than to increase the value of an existing client. Learn the 8 steps to creating the perfect sales funnel by grabbing the Sales Funnel Planner for 90% off for a limited time! Here’s something else the most successful […]

5 Easy Ways to Promote Your Book Signing

So you wrote a book, huh? Excellent! Now is when the real work begins. Your new job – as you may have already discovered – is as book promoter. You’ll be coordinating interviews, writing guest blogs, managing PPC ads and doing a host of other activities designed to get the word out about your new […]

10 Ways Authors Leverage LinkedIn to Promote Their Books

Of all the social media networks, LinkedIn is the most business-oriented. The vast majority of LinkedIn users are involved in business of some kind, and therefore can make great connections for authors who want to sell books in bulk to companies, speak at events, or otherwise connect with influential business leaders. Learn the 8 Steps To […]

4 Tips on Harnessing the Power of Instagram for Authors

Instagram has seen staggering growth since Facebook purchased it. And every day, more authors are beginning to use it, with great success, to engage their readers, build their fan base, and sell books. And here’s why: First, it’s simple to use. Second, it’s not nearly as ad-driven (yet) as Facebook, despite being owned by them. Third, […]