As 2017 winds down, it’s time to start planning our media for 2017. It can be a challenge to find new ideas to pitch, which is why we start brainstorming early on. If you know your expertise and what your audience responds to, putting ideas on your calendar shouldn’t be too hard. Below is a […]
Have you ever dreamed of writing a book? And not just any book — a bestseller? If you’ve got a blog, a course, a speech, or even just a strong opinion about a topic, you’ve got the material for a bestselling book. Technology has made it incredibly easy to publish an ebook on Amazon for the […]
You don’t want it to happen. You fool yourself into thinking that it won’t. But then it does: technical difficulties. Turns out surviving the choppiest of waters has some good lessons we can use to learn how to be resilient in everyday life. Check out this quick video below! Are you interested in learning how […]
The Harvey Weinstein controversy has everyone talking about sexual harassment on the job. And then just recently, President Bush apologized for patting some woman on the butt. I talk with Natasha Bowman, attorney and author of the book “YOU CAN’T DO THAT AT WORK” about the subtleties of sexual harassment, the responsibility of entrepreneurs when […]
I had so many inboxes after my FaceBook Live, “Want to Be a ‘Go-To’ Expert For the Media? Here’s Five Qualities You Should Have“ that I decided to record a short video on the ways you can tell whether or not you’re an expert. Grab your FREE media planner!
The media falls out of love with experts very quickly. When that happens, another expert will just as quickly fill the void. Will you be ready to take on that role? Want to learn how to have staying power? If you want to be a “go-to” expert for the media, here’s five qualities you should […]
Having interviewed a LOT of people throughout my media career and having coached nearly as many in how to get more media for their own businesses, I have seen a pattern of 3 major mistakes businesses make when pitching to media outlets. Grab your FREE media planner!
Creating your own media campaign, distributing it and monitoring its impact can be an overwhelming process but it doesn’t have to be. In this video I walk you through the exact steps I go through when I put together a media campaign for a client. Plus grab this free media planner to organize the data! […]
Before you dive into this blog, grab this free media planner to help you plan publicity for your book, brand or business! FREE MEDIA PLANNER The hard work, you think, is over. You’ve labored into many late nights writing your book, struggled to literally make sure every “i” is dotted and every “t” crossed. Your […]
There’s much more to launching a book than just writing it. Grab this free ebook with tips on building your author platform then keep reading! In today’s DIY multimedia world, authors are expected to be online personalities and savvy marketers. The truth is that, while some publishers provide a degree of marketing and publicity, it’s […]